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Trouts Journal

Simms 2018 Launch Event

Ivan Orsic / Nov 21, 2017

Come join Trouts Fly Fishing and Simms Fishing Products for a day full of educational seminars, fly tying demonstrations, classes and product overviews and more! We've got a killer lineup of Simms Ambassador's, Pro's and Rep's on hand throughout the day including:

  • Landon Mayer - Professional Fishing Guide, Author, & Simms Pro Team

  • Steve Henderson - Professional Fly Fishing Guide, & Simms Ambassador

  • Carly Kolstedt - Simms Manufacturer Representative

We will also have manufacturer representatives from Simms Fishing Products on-hand throughout the day to walk you through the new product line, as well as assist customers with product questions, wader fitting or general Simms related inquiries.

With the realities of Winter descending upon us, this is a great opportunity to get in from the cold and enjoy a day dedicated to our two favorite things, Simms Fishing Products and Colorado Fly Fishing.

*All of our seminars will be seated on a first come, first served basis. We will have limited seating for each seminar, so please be sure to get here prior to the scheduled start times so we can ensure we have room for everyone.


We will be running a number of specials and promotions throughout the day, including:

  • Door Buster Deals: We've got some great Simms Swag for the first 50 customers to make a purchase of $50 or more. Limited supply, first come, first served.

  • Wader & Boot Trade-In Program: bring your old waders and boots by our Trouts Denver or Trouts Frisco locations, and we'll give you cold hard cash store credit for your gear that you can apply to another towards another purchase at Trouts Fly Fishing.*

  • Win a $500 Simms Shopping Spree: everyone in attendance will receive one entry into a drawing to win a $500 Simms Shopping Spree at Trouts!


This is a day that we have been planning for months, and we're immensely excited to spend a day dedicated to improving our customers time on the water. From educational classes, to informative seminars, to unique fly tying demonstrations, we have planned this day to meet the needs of ALL anglers. All seminars will be seated on a first come, first served basis. There is limited seating for each seminar, so please be sure to get here prior to the scheduled start times so we can ensure we have room for everyone. Here's a detailed itinerary of what we have planned for the day:

Schedule of Events:

  • 9am - 10am: Fly Fishing 101 with Dave Lovell

  • 10am - 11am: Carly Kolstedt - Women’s Fly Fishing 101

  • 11:30am - 12:30pm: Steve Henderson - Fly Fishing the Steamboat Valley

  • 12:30pm - 2:00pm: FREE BBQ & BEER

  • 1:30pm - 2pm: Wader Repair Demonstration with Scott Harkins

  • 2:30pm - 3:30pm: Bugs for Beginners with Dave Lovell

  • 3:30pm - 4:30pm: Landon Mayer - Umpqua Signature Guide Flies Tying Demo

  • 5:00pm - 6:00pm: Landon Mayer - Tips for Trout Hunting the Four Seasons

  • 6:00pm - 7:00pm: Cocktail Party

Landon Mayer
Steve Henderson
Carly Kolstedt

This event is exclusively sponsored by:

* store credit must be used the day of the event, 12/2/17, and may not be used for any services (classes, guided trips, repairs, etc.). Trouts Fly Fishing retains the right to refuse trade-in of any wader or boot.

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